Email List Building Strategies
If you’re going to be successful in internet marketing, you need to build a list. It’s the one thing above all else that matters most. Because you can market to your list whenever you want. Just push a button and print money – literally.
So, how do you build a list?
Here are the three components of list building:
- The Squeeze Page
- Your Bribe
- Your Confirmation Page
The Squeeze Page – The landing page is the page that has your opt-in form on it. This page is the one that asks them for their email. This page needs to look professional. And it needs to be simple to see how to opt in. You’ve also got to make a strong “close”.
The biggest mistake you can make is not having a clear call to action. This is a definitive message that tells your visitor what to do. And if you don’t include it, they won’t opt in. The funny thing is that people just don’t know what to do unless you tell them.
You can take your opt-in page to the next level if you add a compelling video to the page. Adding video will help keep your visitors attention. Plus it give you a chance to tell them to opt in multiple times. And after the video, you can make it just say “fill in the form now”.
It’s OK, if you’ve never made a video before. You can hire freelancers to do this for you for a few hundred dollars. Or you can get email list tools that include video squeeze pages.
Your Bribe – The second component is the reason they are opting into your list. You have to give people a compelling reason to give your their email. Nobody likes spam, so most people guard their email closely. This means your bribe needs to be very attractive.
The key to a good bribe is that is has value. Then it becomes something people want to get from you. And will be able to actually benefit from it. For example:
- An eBook
- Some useful software
- Training videos
- An email series
Basically, you just need some content. It’s got to be something helpful for your new subscribers. And of course it has to be free. If you make it good enough, they will give you their email in exchange.
Now, if you don’t know how to create the bribe don’t worry. Here again, you can hire freelancers to create this for you. Simply tell them what the topic is and they can write the content. For example, you could have them write a 5-part email course. You can have ghost writers create emails for under $25 an email. So, you’ll get the whole series written for under $150.
You can also get email list building tools that include the premium. Two things to keep in mind when writing (or buying) and email training series. The first thing is that it delivers value to your subscribers. And it’s nice if it earns you some money, too.
One very easy way to make some money from your list is with affiliate marketing. This allows you to get started with no products of your own. And make money right away from your list.
The Thank You Page – Finally, you need to consider your opt-in confirmation page. This is the page your subscriber sees after they opt in. It’s a great idea to give them some valuable information right on the thank you page. Then they feel good about giving you their email address. And it helps you establish the relationship. It also makes them more likely to open your emails.
You can use a “done for you” email marketing system. Or you can do it yourself. And write it all yourself. Or hire ghost writers to write them for you.
Summing it up
It makes no difference whether you build your opt-in, bribe and thank you page. Or if you hire people to do this for you. Or go with a complete package. The important thing is that you build your own list starting now. Once you’ve got it built. You’re free to make money at the push of a button.


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